Ebook Free , by Curtis Ray Carlson
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, by Curtis Ray Carlson
Ebook Free , by Curtis Ray Carlson
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Product details
File Size: 1630 KB
Print Length: 368 pages
Publisher: Crown Business (August 8, 2006)
Publication Date: August 8, 2006
Sold by: Random House LLC
Language: English
ASIN: B000JMKN9C
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Amazon Best Sellers Rank:
#582,004 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Personally met Mr Carlson at a recent conference. I am impressed by his and SRI International's breadth of knowledge. The five disciplines are a logical approach to bringing a product to life, and could improve your success rate if followed.Prior to the conference, I read his book with three bookmarks: One to mark my place, one for the footnotes, and the last to mark the Glossary. It took supreme effort for me to read the book (I graduated from college 45 years ago)- but without first reading it, the conference would have been wothless. Instead, that book & the conference inspired me to launch a new domain name and new to the market real estate service. Thanks for writing this book, Mr Carlson.
In a former life I had the opportunity to work with Curt Carlson and Bill Wilmott. I was aware they were writing this book. It's even better than I expected! Curt's disciplined approach to transforming technical ideas into marketable products is beyond reproach. He's a brilliant scientist but even more brilliant at figuring out what will sell and how to get someone to buy it. I've watched him coach many scientists into successful entrepreneurial ventures. His track record is much higher than the norm for starting technically focused businesses. Anything you can pick up from this book will surely save lots of time and money. Sweat equity works great only when the sweat is properly directed. Learn how to do it from Curt and Bill.
Business books fall into two categories: the academic treatises on the perfect operating business model based on empirical research, or commonsense management books restating the obvious, creating a bow wave of enthusiasm lasting months and even years. This book is neither: it is a whole new approach to the science of customer satisfaction. Curt Carlson has the bona fides to write this--he was team leader for development of HDTV. The book is filled with examples of putting great minds together to solve problems, some of which are not even seen as problems. Readers will enjoy the down-to-earth language and real world successes described in Innovation. It is a book to be read and reread, and a seminal work for all who strive to innovate.
This book is the basis of the SRI International world renown Five Disciplines of Innovation (5DOI) program. If you are trying to figure out how to turn that great idea into a real product with value in the marketplace, this is the book. The SRI 5DOI program has been presented to major corporations, universities, and governments through-out the world, and has resulted in the success of numerous products and companies.
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