PDF Ebook Ultimate Guide to Email Marketing for Business, by Susan Gunelius

PDF Ebook Ultimate Guide to Email Marketing for Business, by Susan Gunelius

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Ultimate Guide to Email Marketing for Business, by Susan Gunelius

PDF Ebook Ultimate Guide to Email Marketing for Business, by Susan Gunelius

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From the Back Cover

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes―not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way

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About the Author

Susan Gunelius is President & CEO of KeySplash Creative, Inc. She provides branding and social media strategy consulting as well as copywriting, content marketing, and email marketing services to small and large clients around the world, including household brands like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, HSBC, and more. Susan has written about marketing, branding, social media, email marketing, and more for Entrepreneur.com, Forbes.com, Intuit.com, and About.com (a New York Times company). Her marketing-related articles have appeared on websites such as MSNBC.com, Bloomberg. com BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, and many more. She resides in Clermont, FL.

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Product details

Series: Ultimate Guide

Paperback: 230 pages

Publisher: Entrepreneur Press (May 15, 2018)

Language: English

ISBN-10: 1599186233

ISBN-13: 978-1599186238

Product Dimensions:

8 x 0.7 x 9.9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#95,906 in Books (See Top 100 in Books)

I liked the book, but I think that it could have been condensed into half of what it is. I read all of the material, and felt like many of the paragraphs were stretched or repetitive to make the book larger. The information offered, however, was decent and of good quality. I think it would be great for someone who has absolutely no idea about any type of marketing as there is general marketing information at the beginning.It does look like the author cared about what she was writing about. It would help out the absolute beginner very well.

An awesome and very thorough book, I would highly recommend for anybody beginning to grow their email list. I wouldn't stop after this book though, continue with Russell Brunson's books.

I have done email marketing for a while now. Chapter 1 was good. Chapter 2 was GREAT. Best email book I have seen. I read 5 chapters at the first sitting. Wish I did not have to do other work today or would read as much as I could!!

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Ultimate Guide to Email Marketing for Business, by Susan Gunelius PDF

Ultimate Guide to Email Marketing for Business, by Susan Gunelius PDF

Ultimate Guide to Email Marketing for Business, by Susan Gunelius PDF

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Ebook Download

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Product details

File Size: 6135 KB

Print Length: 39 pages

Publisher: L. Davenport & Co. (February 23, 2019)

Publication Date: February 23, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07P3RXC59

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Amazon Best Sellers Rank:

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Free PDF Letting Go?: Sharing Historical Authority in a User-Generated World

Free PDF Letting Go?: Sharing Historical Authority in a User-Generated World

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Letting Go?: Sharing Historical Authority in a User-Generated World

Free PDF Letting Go?: Sharing Historical Authority in a User-Generated World

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Review

“Opening a capacious window onto today’s core challenge to history museums—situating historical authority—the chapters in Letting Go? range from the scholarly to the eminently practical. … [It] reminds us that no matter its theoretical appeal, public curation still must be examined from the visitor’s perspective. An ambitious collection, Letting Go? will be valuable for scholar/practitioner/student of the museum field as its continues to define, address and advocate for greater public engagement in our digital age.” — Leslie Bedford, Director, Leadership in Museum Education Program, Bank Street College of Education“This wide-ranging collection of perspectives from some of public history’s most innovative practitioners doesn’t so much reject the idea of authority as expand it. Each one shows us how we can develop new expertise for enacting inclusive processes, which not only raise the visibility and social value of what the public may contribute, but simultaneously cultivate the strong community relationships sustaining our institutions into the future. It’s both an essential and energizing set of examples, putting this vital ethos into completely practical terms.”— Daniel Spock, Director, History Center Museum, Minnesota Historical Society“User-generated content -- it’s the cutting-edge idea behind everything from Facebook to Wikipedia. And it’s making a huge impact on museums and other public history venues. In this volume you’ll catch some of the sparks shooting off of this exciting new work. And also discover some of the principals that are emerging: how good boundaries paradoxically make for better creative expression, and why historians’ traditional strengths—context, editing, presentation—are needed even more in this new world.” — Tom Hanchett, Staff Historian, Levine Museum of the New South, Charlotte“Our values direct what we do and how we do it. Letting Go? recognizes power structures in existing models and challenges us to articulate our values, reflect on our work, and sharpen our practice. Are we truly living out our values? Letting Go? provides fresh directions for meaningful, responsive and strategic community-based work.”— Cassie Chinn, Deputy Executive Director, Wing Luke Museum of the Asian Pacific American Experience“Technically, historical authority has always been shared with the public, but the expert public voice has not always been able to break through the practiced illusions of monumental scholarship and hallowed history. The marvelous and inspiring examples in Letting Go? will shape the aspirations of the future history museum as its practice leaders readjust their grip on ideas of authority. It will also guide institutions as they fulfill the next steps after letting go: reaching out, embracing lives, and reflecting, in the presence of the past and each other, on the complex beauties of our culture. This is a book about becoming something together, our most important process as human beings.” —David Carr, author of Open Conversations: Public Learning in Libraries and Museums“Authority. What is it and who has it? Or better, Who used to have it and who has it now? Museums generally, but history museums especially, have been wrestling with these questions for two decades. This useful and intelligent offering from Pew, with contributions from 21 artists, educators, and museum practitioners, may help us get closer to some answers. Or even refine the questions, which seem to be along the lines of What is lost and what is gained when we invite the public into the once-sacred realm of interpretation?”— Museum Magazine“The central premise of Letting Go is that the museum generation of the 21st century is defined by shared authority and collaborative making of meaning with the public.... The essays and conversations in Letting Go are accessible and share important insights, best practices, and hard-won experiences with readers. Together, they would be of use to students and scholars, especially those in museum studies, history, material culture studies, anthropology, and art.  Letting Go... fills a need for guides on sharing authority for new and established museum professionals and those who work with museums.” — Museum Anthropology  "Thought-provoking….The contributors are museum educators, exhibition designers, public-history specialists, artists, cultural activists, and others who present or evaluate new ways of thinking about public history and how knowledge is acquired."? —Illinois Heritage Association Newsletter

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About the Author

Bill Adair is director of the Heritage Philadelphia Program, Pew Center for Arts and Heritage. Benjamin Filene is director of public history and associate professor at the University of North Carolina, Greensboro, and author of Romancing the Folk: Public Memory and American Roots Music (New York Times Notable Book 2001). Laura Koloski is a senior program specialist with the Heritage Philadelphia Program, Pew Center for Arts and Heritage.

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Product details

Paperback: 336 pages

Publisher: Routledge; 1 edition (September 17, 2011)

Language: English

ISBN-10: 0983480303

ISBN-13: 978-0983480303

Product Dimensions:

6 x 1 x 9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

3.0 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#849,256 in Books (See Top 100 in Books)

Not sure why? It was about participatory museums, which applied to what I am studying, however there is so much repetition that I stopped learning anything new.

This was a great collection of articles about how museums are changing in the modern world. This is a must-read for emerging and veteran museum professionals alike.

The book shipped and arrived just as I had expected it to. What more can I ask. Book was in the condition as described.

I couldn't read page 3721 table. Please cheek the table. It's hard to read the image. The table of the contents was missing.

Foreword by Paula Marincola, Executive Director, Pew Center for Arts and HeritageIntroductionThe editorsPART I: VIRTUALLY BREAKING DOWN: AUTHORITY AND THE WEB1. Participatory Design and the Future of Museums, Nina Simon2. Where Are the Best Stories? Where Is My Story?--Participation and Curation in a New Media Age, Steve Zeitlin3. Online Dialogue and Cultural Practice: A Conversation, Matthew Fisher and Bill Adair4. Get Real! The Role of Objects in the Digital Age, Matthew MacArthurPART II: THROWING OPEN THE DOORS: COMMUNITIES AS CURATORS5. Whose Questions, Whose Conversations?, Kathy McLean6. The "Dialogic Museum" Revisited: A Collaborative Reflection, John Kuo Wei Tchen and Liz Ševcenko7. Moving Pictures: Minnesota's Most Rewarding Film Competition, Randal Dietrich, "Introduction"; Matt Ehling, "From Book to Film--The Artifacts of Wartime History"; Tom Drube, "Remembering Grandma Lucy"8. Community as Curator: A Case Study at the Brooklyn Historical Society, Deborah Schwartz and Bill AdairPART III: HEARING VOICES: SHARING AUTHORITY THROUGH ORAL HISTORY9. From A Shared Authority to the Digital Kitchen, and Back, Michael Frisch10. Make Yourself at Home: Welcoming Voices in Open House: If These Walls Could Talk, Benjamin Filene11. The Black Bottom: Making Community-Based Performance in West Philadelphia, Billy Yalowitz, with graphic art by Pete Stathis12. Listening Intently: Can StoryCorps Teach Museums How to Win the Hearts of New Audiences?, Benjamin FilenePART IV: THE QUESTION OF EVALUATION: UNDERSTANDING THE VISITORS' RESPONSE13. Public Curation: From Trend to Research-Based Practice, Tom Satwicz and Kris MorriseyPART V: CONSTRUCTING PERSPECTIVES: ARTISTS AND HISTORICAL AUTHORITY14. Peering Behind the Curtain: Artists and Questioning Historical Authority, Melissa Rachle15. Mining the Museum Revisited: A Conversation, Fred Wilson, Paula Marincola, and Marjorie Schwarzer16. "The Fever Dream of the Amateur Historian": Ben Katchor's The Rosenbach Company: A Tragicomedy, Melissa Rachleff17. Embracing the Unexpected: Artists in Residence at the American Philosophical Society, Laura Koloski18. Fred Sanford Meets Sun Ra, Otabenga Jones19. A London Travelogue: Visiting Dennis Severs' House, Mary Teeling

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Product details

File Size: 9476 KB

Print Length: 66 pages

Simultaneous Device Usage: Unlimited

Publisher: JM Publishing Group (October 5, 2018)

Publication Date: October 5, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07J3R3T2N

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Amazon Best Sellers Rank:

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